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Ideas & experiences

Ideas and lessons from managing digital products inside complex ecosystems: decisions, stakeholders, discovery, and books that made a difference.

3 articles

Product decisions

An MVP is not Phase 1

If the next step is decided before launch, what we call an MVP may just be a smaller Phase 1 under a different name.

1 min readRead article
Discovery

Similar customers, different needs

About 80% were willing to pay a certain amount per year, and about 20% were willing to pay the same amount per month. A gap that revealed two different segments inside one.

1 min readRead article